Let's surf
James Newton speaking at an event
James Newton skiing down a snowy mountain, giving a thumbs up
James Newton smiling in a garden, wearing a sun hat

Product designer focused on scalable systems, operational UX, and the future of AI‑assisted product design

At The FinOps Foundation, I lead product design across multiple platforms, focusing on how design systems, interface patterns, and thoughtful workflows can support our users at scale. My role blends strategic thinking with hands-on design β€” collaborating with engineers and stakeholders to continuously evolve our products in response to user needs.

Experience

  • Senior Product Designer FinOps Foundation

    2023 – Present
  • Senior Product Designer Twist Design Studio

    2023
  • Student Mentor Memorisely

    2023
  • Lead Product Designer Blockade Games, INC

    2021 – 2023
  • Product Designer Similie

    2018 – 2021

Career

I'm a senior product designer with over a decade of experience designing systems, products, and digital experiences across complex organisations.

My work sits at the intersection of product design, systems thinking, growth, and implementation. I specialise in turning complex workflows and operational challenges into scalable, user-centred experiences, from design systems and data-heavy platforms to large-scale event ecosystems and internal tooling.

Currently, I lead design initiatives across multiple platforms and digital products at the FinOps Foundation, helping shape how practitioners, enterprises, and technology partners interact with the organisation globally.

I'm particularly interested in how AI is changing the way teams design, build, and ship products, and how thoughtful systems and workflows can help organisations move faster without losing clarity or quality.

Core areas:

Product designEnterprise and operational UXDesign systemsAI-enabled workflowsCross-functional collaborationGrowth and optimisationFront-end aware designScalable digital ecosystems

Personal

When I'm not at my desk, you'll likely find me outdoors – surfing, hiking, running, or exploring in my van. I enjoy slow travel and immersing myself in new places, having lived in New Zealand, Australia, Indonesia, and Timor-Leste. I'm now based in Bournemouth, UK, and happily call it home (for now), using it as a base for both work and adventure.

Projects

How I've developed an AI-powered multi-brand design system using Figma and Claude to enable rapid prototyping for all of our products

FinOps Foundation

2025

AI-enabled workflowsDesign systems

Read the case study β†’

What it was like designing an NFT cyberpunk RPG that was the first of its kind

Blockade Games

2021 – 2023

Product design

Coming soon

The time I created a design system that's being used to mitigate flooding in Timor-Leste

Similie

2018 – 2021

Design systemsEnterprise and operational UX

Coming soon

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More case studies coming soon and available on request

Testimonials

β€œI would put James on any problem that requires detailed thinking and systemic, organized design. Plus, he's just a likeable chill guy.”

Portrait of Garrett Schultz

Garrett Schultz

Creative Director & Art Curator

β€œJames Newton lead the change in the way we designed products at Blockade Games.”

Portrait of Kyle Chivers

Kyle Chivers

Operations Officer at Blockade Games

β€œJames excels at simplifying... complexities for users, with designs that both explain to and inspire the user.”

Portrait of Benjamin Heidorn

Benjamin Heidorn

CTO, Co-Founder at Blockade Games

β€œJames is a practiced designer with a unique combination of skills and life experiences β€” a strong creative energy paired with a keen sense for aesthetic harmony. I would recommend James without hesitation.”

Portrait of Adam Smith

Adam Smith

CTO & Co-Founder at Similie

Let's chat, drop me an email or connect on LinkedIn

Designed inFigma.Built withClaude CodeandNext.JS

Β© 2026 James Newton. Product Design

c7c7db4 Β· 1 aug 2026 Β· colophon Β· design system

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